What is it? Generally Social Media Optimization (SMO) is a form of search engine optimization (SEO) targetting popular user-driven content bookmarking sites such as digg.com as sources of both traffic and inbound linkage. In more traditional terms, this type of SEO strategy can be described as an agressive viral marketing campaign where user-driven content forms the word of mouth to create buzz regarding a particular website in the online community.
Still don't get it? For our purpose social media can be defined as any website in which the content is primarily user-driven. In other words, the owners of the site don't create the content, but the users do. Some examples might be facebook.com, blogger.com, myspace.com, and other similar sites. It would also include social boomarking site, which becomes more popular these days.
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