The Power of Social Media Optimization
What is it? Generally Social Media Optimization (SMO) is a form of search engine optimization (SEO) targetting popular user-driven content bookmarking sites such as digg.com as sources of both traffic and inbound linkage. In more traditional terms, this type of SEO strategy can be described as an agressive viral marketing campaign where user-driven content forms the word of mouth to create buzz regarding a particular website in the online community.